We pride ourselves on delivering complete, accurate & relevant financials that make business easy.
Helping Joondalup small businesses grow for more than 40 years.
Managing Principal
Veronica Southern
Tax Accountants Joondalup
Veronica has always had a passion and flair for numbers and started her career as a trainee bookkeeper and accountant with a small but well-respected chartered accounting practice in West Perth, more than 40 years ago.
It was here she learned the ropes, from the ground up. Over time, Veronica realised that she has the unusual ability to use both the right and left-hand side of her brain, equally. This talent allows her to view numbers differently to other financial professionals, with the skill to review figures objectively, subjectively and analytically, enabling her to appraise solutions for businesses that many financial experts may not have even considered.
This talent has seen Veronica provide her extensive accounting, bookkeeping and tax experience to countless entities across Perth including small businesses, sole traders, proprietary limited companies, contractors, start-ups and trusts. She thrives on getting the best outcomes for all her clients and has helped many business owners achieve significant savings and growth.
She prides herself on offering Perth and Joondalup businesses the benefit of her wealth of knowledge and experience but without the hefty price tag – all financial offerings are flexible and affordable.
When it comes to numbers, she believes in ensuring they are always complete, accurate and relevant. This formula has proved successful for many businesses across Perth, helping business owners to easily understand their finances and grow their business. Veronica simply believes in making business easy through the art of numbers.
Credentials:
To maintain the following professional accreditations Veronica Southern undertakes ongoing training and attends professional development courses to ensure they are always up-to-date and fully abreast of any changes that may impact your business.
- Registered Tax Agent
- Chartered Tax Advisor
- Member Institute of Public Accountants’ (MIPA AFA)
- Member in Practice Institute Certified Bookkeepers (MICB)
- Xero Advisor Certified
- Xero Payroll Certified.
“When I work, I forget all the rest.”
Claude Monet
Why Us
Integrity
We are honest with integrity being at the heart of everything we do. You are our priority regardless of how long you have been with us or the size of your business.
Save Money
You only pay for the services that you need. There are no long-term contracts or bundle packages – just an honest transparent business collaboration and tailored, affordable fixed-fees based on your business needs.
Experienced Experts
With more than 40 years’ experience, we know that there is an art in providing accurate and timely financial information, helping you make well informed and strategic decisions to fully enhance your business’ potential.
Flexible
We will work with you the way that suits you best – in person, via email, phone or online. We want you to feel comfortable to contact us whenever you need our services knowing that we will always provide sound advice and guidance
Collaborative
We work collaboratively with you to create a lasting relationship, one that is based on trust, personalized service and great results. We spend time getting to understand you and your business. We are 100 per cent dedicated and committed and will always go that extra mile for you.
We Speak Plain English
We know that there is an art in numbers and not everyone gets it, that’s what we’re here for. You won’t get any technical speak from us. We speak to you openly and honestly and won’t use any financial jargon.
Our Values
What Drives Us
Our values are the guiding force for everything we do. We’re committed to embodying them every day with everyone we work with, including you.
Integrity
This is at the heart of everything we do. We demonstrate clear moral and ethical guiding principles at all times, always acting with integrity and professionalism. Our personal and professional reputation is the foundation of our business.
Excellence
In 40 years we’ve learnt a lot. You can rest assured that we have the necessary experience and specialist skills to provide you and your small business with continuous excellent service with a personal touch.
Think
With every challenge presented to us, we think things through and tap into our extensive industry experience to make informed strategic decisions designed to benefit you and your business.
Feel
With more than 40 years’ experience, we get you and your small business and understand and feel the challenges you are facing every day. We really care about helping you to grow and try to support you in every way that we can. We are flexible and always encourage an open-minded attitude.
Trust
We build relationships with you and your business through open, transparent communication always delivering on what we’ve committed to doing for you on time every time. We always act with honesty and integrity. When we work with you, we are privy so some of your most private and sensitive information. Building and maintaining your trust in us, underpins everything we do.
Outcomes
Our service offering is disciplined, efficient and 100 per cent client focused, ensuring your numbers are complete, accurate and relevant every time helping you to achieve great outcomes for your business.
